New global research* commissioned by world-leading communication technology company Communications Specialist Ltd, reveals that senior executives at high-end, luxury hotels expect the sector to make more use of technology to help reduce costs and improve the overall customer experience.
Over the next five years, some 94% of those interviewed expect hotels to make more use of virtual tours to develop a digital environment for people to picture themselves in – 32% anticipate a dramatic increase in their use. When it comes to the sector’s use of QR codes, 30% of those interviewed expect a dramatic increase in the hotel sector’s use of them, and 68% anticipate a slight rise.
Around 86% anticipate an increase in the hotel sector’s use of apps available to guests to access more services (22% anticipate a dramatic increase), and 88% expect hotels to make more use of self-checkout and technology for ordering room service and paying at the dining table or bar (34% anticipate a dramatic increase in their use by the hotel sector).
When it comes to artificial intelligence chatbot ChatGPT’s impact on the hotel sector, 16% believe it will have a very positive impact on improving the overall experience of guests, and 74% believe it will have a slightly positive impact. Just 2% think it will have a negative impact.
Kevin Buchler, Chief Marketing Officer at Communications Specialist Ltd, said: “Our research shows that many hotels are embracing the latest technology to enhance their proposition, and ensure customers have the best possible experience with them. It has the potential to further customise customer experiences, speed up service levels and also reduce costs.”
Communications Specialist Ltd provides sales support on hotel radio communication systems as well as training, fitting and commissioning of equipment, systems amalgamation, on-site instruction, maintenance and the provision of spare parts internationally to many luxury hotels around the world.
Its team of radio system experts have more than 35 years’ experience and will support and help resolve complex network issues on-site or remotely.