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New AI-Driven Advertising Solution Enables Brands to Capture Direct Consumer Preferences Across More Than 500 Million Users
Truecaller, the world’s largest caller identification and communication platform, has unveiled Truecaller Pulse, a next-generation advertising intelligence platform designed to transform how brands understand and engage consumers by replacing behavioural assumptions with real-time, declared customer intent.
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The new solution, integrated into the Truecaller Ads ecosystem, introduces what the company describes as a new category of first-party and zero-party consumer intelligence, enabling advertisers to ask consumers directly about their preferences, purchase intentions and product interests rather than relying on inferred online behaviour.
According to the company, the innovation represents a significant shift in digital advertising as brands seek more accurate, privacy-conscious methods of audience targeting amid growing restrictions on third-party data.
Truecaller Pulse Replaces Guesswork with Direct Consumer Intelligence
For years, digital advertising has depended heavily on behavioural signals such as browsing history, search activity and online interactions to predict consumer intent.
Truecaller said Pulse changes that approach by allowing consumers to voluntarily disclose their preferences, providing marketers with richer, more reliable insights for campaign planning and execution.
The platform enables brands to build activation-ready audiences based on explicit consumer responses, making advertising campaigns more relevant, efficient and measurable.
The company believes consumer choice has become one of the most valuable data assets in modern advertising, particularly as privacy regulations continue to reshape the digital marketing landscape.
How the Platform Works
Embedded within Truecaller’s high-engagement and privacy-safe advertising environment, which reaches more than 500 million active users worldwide, Pulse operates through a three-stage intelligence framework.
1. Declare
Brands deploy interactive advertisements that ask consumers direct questions regarding purchase plans, preferences, product interests or future buying intentions.
2. Analyse
Consumer responses are analysed and converted into actionable intelligence across several categories, including:
- Consumer preferences
- Product discovery
- Purchase intent
3. Activate
The platform instantly converts those insights into audience segments that advertisers can target with personalised messaging while consumer interest remains high.
According to Truecaller, this creates a continuous consumer intelligence loop where research, audience development and campaign activation function as a single integrated process.
Supporting Product Launches, Market Intelligence and Customer Acquisition
Truecaller said Pulse has been developed to support a broad range of strategic marketing objectives.
Among its key applications are:
- Product launches, allowing brands to validate demand and gauge early market reactions before increasing advertising spend.
- Category discovery, helping businesses identify emerging customer preferences and untapped market opportunities.
- Competitive switching, enabling marketers to identify consumers actively considering alternative products and target them with personalised campaigns.
The platform also provides multiple layers of consumer intelligence through:
- Pulse Signals for real-time customer responses.
- Pulse Insights for regional market intelligence and aggregated consumer data.
- Pulse Trends for tracking shifts in consumer sentiment before they become evident in sales performance.
Truecaller: Direct Consumer Responses Improve Marketing Effectiveness
Commenting on the launch, Hemant Arora, Vice President and Global Head of Truecaller Ads, said the platform gives marketers access to one of the most valuable assets in advertising—direct consumer feedback at scale.
According to him, when consumers openly communicate their preferences, brands can significantly improve campaign precision, media efficiency and overall marketing performance.
Arora noted that replacing inferred behaviour with declared intent enables organisations to make more informed advertising decisions while delivering more relevant experiences to consumers.
Platform Delivers Actionable Intelligence Beyond Advertising Campaigns
Also speaking, Athul Prabhu, Product Director at Truecaller Ads, said the platform extends beyond campaign targeting by providing continuous market intelligence that supports broader business decision-making.
He explained that Pulse Signals capture immediate customer responses, Pulse Insights reveal regional preferences and emerging product trends, while Pulse Trends help organisations identify changing consumer sentiment before those changes are reflected in commercial performance.
According to Prabhu, the intelligence generated from the platform continuously feeds into future marketing strategies, allowing advertisers to refine campaigns based on evolving consumer behaviour.
Truecaller Pushes for a New Standard in Digital Advertising
With the introduction of Pulse, Truecaller said it is advocating a new industry approach that prioritises direct consumer engagement over behavioural assumptions.
The company believes the platform establishes a new benchmark for privacy-conscious advertising by enabling brands to capture consumer intent transparently while improving campaign relevance and efficiency.
As marketers increasingly seek trusted first-party and zero-party data solutions, Truecaller expects Pulse to play a significant role in helping businesses build stronger customer relationships through authentic, consent-based engagement.
