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Truecaller Ads Introduces Call-to-Cart, an AI-Driven Commerce Solution
Truecaller Ads has announced the global launch of Call-to-Cart, a new AI-powered intelligent commerce solution designed to convert everyday communication moments into seamless shopping experiences.
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The innovation allows advertisers on Truecaller to move consumers from product discovery to checkout in just two simple steps, dramatically reducing friction in the mobile commerce journey.
Reducing Friction in Mobile Commerce
In mobile commerce, every additional click between ad exposure and checkout increases the risk of consumer drop-off. Despite this, many purchase journeys still require users to navigate multiple screens, search for products, and switch between apps before completing a transaction.
Call-to-Cart addresses this challenge by streamlining the entire process. By minimising steps and integrating commerce directly into communication moments, the solution enables faster decision-making and higher conversion rates.
Leveraging High-Attention Communication Moments
Built on Truecaller’s position as the world’s leading communication platform, Call-to-Cart enables brands to engage users during two of the most attention-rich mobile moments: when a call is received and immediately after a call ends.
By combining these moments with AI-powered targeting and commerce integrations, Call-to-Cart shortens the path from discovery to purchase to just two actions, creating a more intuitive and timely shopping experience.
“Millions of purchase decisions begin outside traditional shopping environments,” said Hemant Arora, VP & Global Head, Truecaller Ads.
Adding:
“Communication moments represent a powerful commerce surface. With Call-to-Cart, we enable brands—particularly in FMCG, D2C beauty, pharma, fintech, and mobility—to reach consumers when relevance and timing matter most across the full funnel.”
The Technology Behind Call-to-Cart
At the core of Call-to-Cart is adVantage, Truecaller’s proprietary intelligence platform developed in-house to power relevance across the entire consumer journey.
According to Liniker Seixas, Engineering Director, adVantage, Truecaller Ads, the platform combines:
- Advanced recommendation engines
- AI-driven personalisation
- Relevant first-party data signals
These capabilities ensure users receive the right offers at the right moment, creating a commerce experience that feels natural to consumers while delivering stronger, measurable outcomes for advertisers.
Global Rollout for Direct Advertisers
Call-to-Cart is the first Truecaller Ads solution to launch globally for direct advertisers, spanning Truecaller’s presence in over 150 countries. With more than 500 million active users worldwide and billions of daily advertising opportunities, the platform offers brands unmatched scale and access to communication-driven commerce moments.
Exclusive Access and Customisation
In its initial phase, Truecaller has whitelisted a select group of always-on direct advertisers across key markets. These partners benefit from:
- Dedicated onboarding support
- Bespoke commerce integrations
- Direct access to the adVantage platform
- Priority access to advanced customisation features
This exclusive approach allows advertisers to tailor Call-to-Cart experiences to specific business goals while maximising performance across the Truecaller ecosystem.
