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Mindware, one of the Middle East and Africa’s leading value-added distributors (VADs), has officially launched its East Africa operations with a dynamic inauguration event in Nairobi. A bold step toward expanding its African footprint, the launch marks a significant milestone in Mindware’s strategic growth journey. It also underscores its commitment to accelerating digital transformation across the region.
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The event, which brought together more than 200 industry stakeholders, including channel partners, technology vendors, and ICT leaders, served as a platform to introduce Mindware’s fully operational Nairobi office—a central hub that will serve Kenya, Uganda, Tanzania, Rwanda, and Ethiopia.
“This launch is not just about opening doors—it’s about opening possibilities,” said Spiros Rafailovits, Territory Manager, East Africa at Mindware. “We are here to co-create East Africa’s tech future by investing in talent, building trusted relationships, and delivering innovative IT solutions that fuel regional growth.”
Mindware’s Strategic Expansion in East Africa
Since announcing its entry into the East African ICT market, Mindware has:
- Doubled its local workforce to meet growing regional demand.
- Onboarded key regional vendors in cybersecurity, cloud, networking, and enterprise technologies.
- Rolled out training and enablement sessions across Kenya, Uganda, and Tanzania to build partner capacity.
This expansion is part of Mindware’s larger vision to empower the African digital economy through robust infrastructure, reliable distribution, and strong ecosystem partnerships.
“Mindware’s entry into the Kenyan market has raised the bar in terms of professionalism and partner engagement,” said Cornelious Anjichi, CFO at Down to Earth Technologies.
“Their commitment to our growth is unmatched.”
Partner-First Strategy & Regional Enablement
Mindware is delivering on its partner-first promise through:
- Technical and sales enablement programs tailored to local business needs.]
- Vendor-led certification courses to bridge skills gaps in cloud, cybersecurity, and data infrastructure.
- Strategic partnerships with East African ICT companies to enhance support and service delivery.
““It’s a game-changer for our operations. Having Mindware on the ground means faster support and stronger access to cutting-edge technologies,” added Peris Kabora, Supply Chain and Admin Manager at Sybyl Kenya Ltd.
What’s Next for Mindware East Africa
With several new vendor partnerships in the pipeline, Mindware is set to expand its portfolio across key technology domains:
- Cloud infrastructure
- Cybersecurity solutions
- Enterprise networking
- Data centre and storage technologies
The company aims to become the preferred IT distributor in East Africa by leveraging its regional presence, end-to-end distribution capabilities, and a growing network of trusted partners.
