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Highlights
- Apple has quietly increased its efforts to develop its own search technology for iPhones as authorities question its relationship with Google.
- Google pays Apple billions of dollars a year to make its search engine the default option on iPhones.
- Apple has started rolling out its own search technology to iPhones with its latest software update.
Apple has quietly increased its efforts to develop its own search technology for iPhones, according to a report by The Financial Times (FT), as regulators scrutinize the multibillion-dollar payments that Google makes each year to ensure that its search engine is installed as a default search tool.
When iPhone users with iOS 14, the latest iPhone software, type a query into the search window, Apple now shows its own search results instead of Google’s. It also displays auto-complete style suggestions, highlighting how it is learning from users most common search queries. However, few are likely to have noticed the change.
The U.S. Department of Justice launched a case last week over payments that Google makes to Apple to be the iPhone’s default search tool. The DOJ cites “public estimates” saying that Google pays Apple between $8 billion and $12 billion per year to be the default search engine on Apple products.
Source: CNBC
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