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Premium Card Designed for High-Value Lifestyles
Tailored specifically for Nigeria’s affluent segment, Visa Signature delivers world-class benefits by tapping into Visa’s global network of premium travel, lifestyle, and merchant offers.
First Bank of Nigeria Limited, in partnership with Visa, has announced the launch of Visa Signature, a premium card offering tailored for Nigeria’s affluent and globally connected consumers.
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The new card delivers an exclusive suite of lifestyle privileges, global travel benefits, and curated merchant offers, leveraging Visa’s worldwide acceptance network to match the spending patterns and aspirations of high-net-worth Nigerians.
Built for Executives, Entrepreneurs, and Global Travellers
Visa Signature is designed for senior executives, business owners, and frequent international travellers who demand more from their financial products. Through Visa Global Benefits and Visa Destination Offers, cardholders enjoy preferential rates, premium experiences, and priority services across a broad network of partner hotels, airlines, retailers, and lifestyle brands worldwide.
The card supports seamless domestic and cross-border payments, ensuring reliable transactions whether cardholders are in Lagos, London, Dubai, or other global destinations.
FirstBank: Elevating the Premium Banking Experience
Speaking on the launch, Chuma Ezirim, Group Executive, eBusiness & Retail Products at FirstBank, said the Visa Signature card reflects the bank’s commitment to aligning financial solutions with evolving customer lifestyles.
“At FirstBank, we are dedicated to creating financial solutions that reflect the evolving lifestyles of our customers. We understand that our premium customers aspire to experiences that mirror their global outlook. Visa Signature is crafted to meet those expectations, offering exclusive experiences, global connectivity, and lifestyle privileges that empower our customers to live without boundaries.”
He added that the offering reinforces FirstBank’s ambition to remain the partner of first choice for Nigerians at home and abroad.
Visa Highlights Nigeria’s Affluent Spending Power
Also commenting, Andrew Uaboi, Vice President and Cluster Head, West Africa at Visa, emphasised the strategic importance of the partnership.
“Nigeria’s affluent consumers are among the most active and globally connected spenders on the continent. Visa Signature is designed to serve that profile with the depth of benefits and breadth of acceptance they deserve. We are delighted to collaborate with FirstBank to bring this premium offering to the Nigerian market.”
Strengthening FirstBank’s Premium Card Portfolio
The launch of Visa Signature marks a strategic expansion of FirstBank’s premium payments portfolio. The bank already serves millions of Nigerians through a range of Visa products, including Visa Infinite, Visa Gold, Naira Credit, and Visa Prepaid cards, supporting everyday retail payments, online commerce, and cross-border transactions.
Visa Signature introduces a distinct tier for affluent customers, offering recognition and privileges aligned with their lifestyle and spending profile.
Availability and Access
Visa Signature is available to eligible FirstBank customers. Interested customers can visit any FirstBank branch nationwide or contact their dedicated relationship manager for more information and application details.
