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Lebara Nigeria has officially launched its dedicated 0724 number series. This launch marks a major milestone as the Mobile Virtual Network Operator (MVNO) prepares to offer full services across Nigeria. With full interconnectivity established with the country’s major mobile network operators, Lebara is positioning itself to deliver a seamless and innovative telecom experience from day one.
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Speaking on the development, Akin Adesokan, Chief Operating Officer of Lebara Nigeria, stated,
“Our readiness with the 0724 series and complete interconnect setup underscores our unwavering commitment to seamless integration, customer freedom, and market inclusivity.”
Lebara Nigeria operates under a Tier 5 MVNO license—the highest classification within the Nigerian Communications Commission (NCC) regulatory framework—signifying full operational autonomy to offer mobile services nationwide.
According to the company, this milestone affirms its strategic intent to provide accessible, high-quality, and digitally enhanced telecom services that align with Nigeria’s rapidly evolving digital landscape. Lebara’s entry adds a fresh competitive edge to a market that currently serves over 220 million active mobile lines, according to NCC data.
Innovative Approach to Telecom Services
Lebara aims to disrupt traditional telecom models in Nigeria by introducing transparent voice bundles. They offer users better control and flexibility. Unlike conventional airtime billing, Lebara users will purchase call minutes instead of naira-based airtime allowing for clearer usage tracking and value retention.
“You buy minutes, not airtime. If your call ends in 30 seconds, you still have 99 minutes and 30 seconds left. That’s the kind of clarity and control we are bringing to Nigerian telecoms,”
said Samuel Alabi, Head of Corporate Communications at Lebara Nigeria.
This approach is expected to appeal to cost-conscious users looking for predictable billing and personalized service options. Ultimately, this disruptive model will further intensify competition among operators.
Strategic Impact on Nigeria’s Telecom Sector
With its 0724 number series rollout and nationwide interconnectivity, Lebara is poised to:
- Offer reliable service delivery from launch
- Drive service innovation through customer-centric digital solutions
- Deepen broadband access and mobile penetration
- Provide an alternative for millions of underserved users
Lebara’s entry into the Nigerian market reflects a broader commitment to expanding digital access. The MVNO will significantly enhance user experience, and promote competitive diversity in Africa’s largest telecom market.
