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FirstBank, West Africa’s leading financial inclusion services provider, has announced its official sponsorship of the Carnival Calabar & Festival 2025.
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The landmark partnership introduces the event’s first private premium seating. A 500-seater bleacher designed to elevate comfort, safety, and the overall viewer experience.
Elevating the Carnival Experience with Exclusive Premium Seating
A key feature of FirstBank’s sponsorship is the construction of a dedicated 500-seater premium bleacher. This uniquely offers carnival-goers an exclusive and enhanced viewing area. The initiative marks a significant upgrade to the festival’s infrastructure, aligning with the bank’s commitment to enriching cultural participation.
“Our investment in the Carnival Calabar & Festival demonstrates our commitment to preserving the nation’s rich cultural heritage through First@Arts. We are introducing the first-ever private premium bleacher to provide an exceptional and unforgettable experience”, said Olayinka Ijabiyi, Acting Group Head of Marketing and Corporate Communications at FirstBank.
Aligning with FirstBank’s First@Arts Cultural Initiative
The sponsorship reinforces FirstBank’s First@Arts Initiative, a longstanding platform dedicated to supporting Nigeria’s creative arts value chain. For over 131 years, the bank has backed cultural platforms that promote self-expression, social reflection, and national unity.
“FirstBank’s involvement is a strong demonstration of private-sector support for culture and tourism. This partnership enhances the carnival’s quality and strengthens its global appeal, stated Gabe Onah, Chairman of the Cross River State Carnival Calabar Commission.
Driving Commercial Growth Through Strategic Partnership
The Carnival Calabar & Festival 2025 is officially marketed by Okhma Global Limited. Appointed Official Marketer responsible for brand partnerships, promotions, and ticket sales, Okhma comes with decades ofexperince. With over a decade of collaboration with the Cross River State government, Okhma Global has been instrumental in boosting the carnival’s commercial profile and worldwide visibility.
