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Digital transformation is reworking how Nollywood can deliver on its scripting and side effects as well as audience engagement, innovate for growth, said Jide Awe, an entrepreneur, IT specialist, and Science, Technology, and Innovation (STI) policy consultant.
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Awe while speaking during the recent fireside session of the Nollywood Economic Outlook 5.0 in Lagos, emphasized the urgency for Nollywood stakeholders to embrace digital technologies. The Fireside Chat Session was hosted by talented Actress, Ijeoma Imo.
In a rapidly evolving landscape, digital transformation emerges as the catalyst propelling Nollywood into a new era of innovation and growth. By embracing digital technologies, Nollywood stands poised to revolutionize the entertainment industry, harnessing the power of data, AI, and emerging platforms to reshape storytelling and audience engagement.
The Nollywood Economic Outlook, now in its fifth year, is a special economic session for creatives organised annually by The Nollywood Mandate (TNM).
His impassioned plea resonated with the industry, echoing the call to action: “Embrace innovation, invest in talent, and seize the boundless opportunities of the digital age,” said Awe whos is also the CEO of Jidaw.com.
According to Awe, “The allure of the silver screen meets the prowess of digital ingenuity, as Nollywood pioneers new horizons in filmmaking. With the advent of digital transformation, opportunities abound to enhance creativity, streamline processes, and captivate audiences on a global scale.”
He explained that amidst the promise of progress, challenges loom on the horizon as the journey towards digital transformation is riddled with obstacles, from infrastructure constraints to privacy concerns. Yet, through collective determination and strategic partnerships, Nollywood can surmount these challenges, leveraging digital solutions to unlock unprecedented growth and prosperity.
Toke Benson – Awoyinka, Commissioner, Tourism, Arts and Culture, Lagos State commended the organisers for sustaining the engagement in the creative sectors and promoting digital transformation to accelerate the growth of the creative industry.
Adebukola Agbaminoja, Executive Secretary/CEO, Lagos State Film and Video Censors Board, who represented the Commissioner pledged that the state will continue to partner with The Nollywood Mandate in the area of innovation to drive policies.
Don Pedro Aganbi, Convener of the high-octane event in his welcome address noted that collaboration, innovation and infusion of digital technology was indispensable in the quest to move Nollywood to the next level and ensure it continues to contribute to the nation’s economy.
Other speakers and panelists include; Professor Olawale Moronkola, Director General, National Institute for Sports, Victor Mark-Onyegbu, Head of Grants, Africa No Filter, Fidelix Duker, Founder, Abuja International Film Festival, Secretary, Board of Trustees, Actors Guild of Nigeria, Sunny Mcdon, National President, Association of Movie Producers, Queen Blessing Ebigieson, Gloria young, Olorogun Tony Akposheri, Chidi Nwakobia, Chief Abimbola Aboderin, Anita Edwards, Bukola Thomas, Susan Jimah, Best Okoduwa, Tony Ogbetere, Ifeanyi Ezekwe, Effiong Nyong, among others.
The event highlighted the importance of embracing global best practices, investing in talent and technology, promoting inclusivity, and fostering collaboration across the industry’s value chain. Speakers emphasized the industry’s potential to drive economic growth, job creation, and cultural diplomacy.
The Nollywood Economic Outlook 5.0 provided a roadmap for reshaping the industry, positioning it as a global cultural and economic force, and driving Nigeria’s economic transformation.
