By 
EXECUTIVE NOTES: By Prof. Peter Esuh
Dr. Omoniyi Ibietan’s book Cyber Politics: Social Media, Social Demography, and Voting Behaviour stands out among the numerous publications on strategic communication in contemporary times.
It offers a scholarly exploration of how social media platforms shape electoral behaviour in the intricate Nigerian electoral landscape.
This book is a significant addition to the ongoing discourse on the influence of technological advancements on societal progress.
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The book proposes the Channel-Factor Model of Communication. This model articulates the key influences and variables that impact effective communication in a political and socio-economic environment.
The book clarifies the role of changing population dynamics in the developed and developing world and its implications for social media utilization in bringing about political change.
These demographic trends’ impact on society and adopting new and innovative technologies imply broader political, social, and economic imperatives for all nation-states.
Cyber Politics is a scholarly exploration of how social media platforms shape electoral behaviour in the intricate Nigerian electoral landscape.
It is well-known that technological innovation redesigns the global geopolitical and socio-economic landscape while enabling unfettered access to information and possibilities in real-time.
While the internet and, by extension, communication platforms have provided the foundation for most of these possibilities, it is essential to be conscious of the potential impact of other emerging technologies such as Artificial Intelligence (AI), Augmented Reality (AR), Internet of Things (IoT), Robotics, Big Data, Block Chain and Advanced Analytics on societal trends. Important foundational lessons can be learned from the impact of social media on societal outcomes, as demonstrated by Dr. Ibietan’s book.
The author, Dr. Omoniyi Ibietan, is a renowned scholar known for his intellectual prowess and activism. His work has consistently been commendable, and this notable Book of Reading is a testament to his innovative thinking and scholarly contributions.
The book is wholeheartedly endorsed for reading.
Prof. Peter Esuh is Dean, Faculty of Communication and Media Studies, University of Uyo
