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By Ibukun Onitiju, Dagenham, United Kingdom
Artificial Intelligence (AI) is taking over the world, especially in the past few weeks with the release of ChatGPT.
RELATED: Advanced alternative to Google search engine
Have you heard about it or used it yet?
No problem if you haven’t. Let’s look at some of the amazing things it can do.
Some people think this new AI chatbot will kill Google Search. It can’t in my opinion unless it fixes one major problem. We’ll get to that shortly.
But first, let see what all the rave is about.
What is ChatGPT?
ChatGPT, developed by OpenAI, is a natural language processing tool that allows you to have human-like conversations with an AI chatbot.
You might think this is like the chatbot on websites that ask you to click random buttons and transfers you to an available customer service advisor.
No, far from it.
ChatGPT is a different beast. Within 5 days, it had 1 million users. That is faster than Netflix, Twitter, Pinterest, Facebook , Spotify, Instagram etc. Some of which took years to reach 1 million users.
Marketing
Stanislaus Martins used ChatGPT to come up with an idea for a fictional fintech startup, it suggested a few names, recommended a “big idea” and a marketing strategy, developed social media and blog content, recommended SEM and SEO keywords, even wrote 2 short video scripts – All in less than 10 minutes.
Coding
Web developer and WordPress pro, Johnathon Williams, asked ChatGPT to code a WordPress plugin and it did. Watch the video
Poetry
The new TIME CEO, Jessica Sibley, asked ChatGPT to write a poem about TIME.
Cooking
One of my plans for 2023 is to bring out my ‘salt bae’ powers. Chef Ibk. So I asked ChatGPT how to make Efo riro to feed 5 people. I’m not quite sure about this one 😁.
Finance and gift ideas
Chioma Ifeanyi-Eze, founder of AccountingHub and Chioma Business School asked ChatGPT about finance and birthday gift ideas.
Ace Exams
It passed a practice bar exam! Check out how it did with other exams in Kenneth Goodman’s thread
App Development
Daniel Paz asked ChatGPT to “Make me a Health app” without any details and it delivered. Daniel went further in this Medium article.
ChatGPT vs Google Search
It is nothing short of amazing what ChatGPT can do. You can appreciate why some people think it is ‘the’ Google Search killer.
I disagree.
For ChatGPT to threaten Google Search it must address one problem that Google solves exceptionally well – DISCOVERY.
For simplicity, Google Search serves three types users:
1.) Users looking for information, gain knowledge or complete a task.
For users looking to find information, gain knowledge or complete a task, ChatGPT is incredible as you’ve seen.
I think it beats Google hands down here because it eliminates useless clickbaits and gives you the information you need without any distraction.
2.) Sellers using content to attract buyers e.g. brands and businesses.
ChatGPT must offer a way for sellers to rank or be found by potential buyers. Search rankings can propel a business to massive success or banish it to obscurity.
Unfortunately, ChatGPT ignores this discovery process altogether permanently banishing ‘sellers’ to obscurity.
Sellers, however, can use ChatGPT to speed up content creation in their quest to be found.
3.) Buyers looking to find relevant and trustworthy sellers
Buyers with purchase intent are not just looking for information, they need a solution and are willing to pay for it.
A buyer wants to know more about the product, the price, credibility of the seller, social proof, user reviews, testimonials, alternatives, money-back guarantees etc. to help them make an informed decision – or justify their emotional decision.
ChatGPT does not offer any of these to rival Google Search.
Based on these two critical user profiles, ChatGPT in its current form can’t replace Google Search. Social search (Tiktok and Instagram) is a bigger threat to Google Search than ChatGPT.
Other ChatGPT Concerns
Have you ever wondered if AI applications can take over the world? Well, Zeneca asked ChatGPT the question.
Sam Altman, the CEO of OpenAI, creators of ChatGPT has sounded a note of caution too.
These limitations are shown to users before using the platform.
According to The Verge, AI-generated answers are temporarily banned on coding Q&A site, Stack Overflow because the answers which ChatGPT produces have a high rate of being incorrect, although they typically look like they might be good and the answers are very easy to produce.
The bright side
Despite its limitations, and not being a Google Search challenger yet, it is a taste of the rapid rise of AI-powered language systems, and you should give it a try.
Click here to experience it. You’ll need to create an account.
COVER IMAGE: Kompas Tekno
Onitiju is a Digital Marketing, Transformation & Sales Expert. Ex-Nestlé (Head of Digital) Blockchain & NFT Strategist. Creator, Passionless Book NFT
