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Mark Zuckerberg has launched Threads to officially begin the war to tame Twitter in the microblogging space where Twitter supremely still reigns.

More than 30 million people have signed up to the app in first few hours it was launched, Zuckerberg, CEO of Meta announced today.

Dubbed the ‘Twitter killer’, Thread will deepen the rivalry with Elon Musk-owned Twitter inundated with series of problems since billionaire Musk bought over the platform.  The Instagram-linked Threads allows signees to log in using their Instagram login details.

“The number is likely to grow quickly as more Instagram users and social media fans open accounts on Threads. The app is the biggest challenger yet to Elon Musk-owned Twitter, which has seen a series of potential competitors emerge but not yet replace one of social media’s most iconic companies, despite its epic struggles,” the CBS News reported.

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“Wow, 30 million sign ups as of this morning. Feels like the beginning of something special, but we’ve got a lot of work ahead to build out the app,” Zuckerberg wrote on Threads at 11 a.m. ET on Thursday.

Threads App is available for both Android and iOS users.

COVER IMAGE: Pittsburgh Tribune-Review

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