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A business owner logs into ChatGPT and asks, “Write me an ad for my product.” The response comes back—good, but generic. It sounds like something anyone could have written.
RELATED: ChatGPT’s market share surges to 82.6% in July, nearly 5x its top 5 rivals combined
Now picture another marketer. Before asking for ads, she spends a few minutes training ChatGPT. She feeds it the context of her business:
- Who her customers are
- The tone and style her brand uses
- Her product’s unique selling points
- The challenges her audience faces
- Past campaigns that worked (and those that didn’t)
Suddenly, ChatGPT isn’t just a random assistant—it becomes part of her marketing team. The copy it writes sounds like her brand. The campaign ideas connect with her target audience. The strategies match her business goals.
👉 That’s the difference between using ChatGPT “cold” vs. training it first.
Lesson 1: Train the Tool Before the Task
Marketers often expect “gold” on the first try. But if you don’t train ChatGPT with your brand voice, audience insights, and objectives, it can only guess.
Training ChatGPT means:
- Giving context → “We’re a healthcare startup targeting busy parents in Ontario.”
- Defining tone → “We want to sound warm, empathetic, and trustworthy.”
- Setting boundaries → “Avoid jargon. Keep it at a Grade 7 reading level.”
Do this once, and ChatGPT begins producing content as if it’s been working inside your company.
Lesson 2: The Smarter You Ask, The Better It Answers
Once ChatGPT is trained, your questions matter. Instead of vague prompts like “Write a blog post on digital marketing,” try:
- “Write a LinkedIn carousel targeting CFOs in West Africa about the risks of manual reconciliation. Keep it under 6 slides, with a professional yet approachable tone.”
This clarity turns ChatGPT into a strategist, not just a copy machine.
Lesson 3: Business Owners Who Train, Win
Think of ChatGPT like a new hire. If you throw them into work without onboarding, they’ll struggle. But if you invest time to train them, they’ll soon produce results that save you hours and win you customers.
That’s what smart marketers and business owners are doing:
- Training ChatGPT on their brand, audience, and goals
- Asking sharper, more specific questions
- Treating AI as a long-term team member, not a one-off tool
🔥 Takeaway for Marketers & Business Owners Don’t just use ChatGPT. Train it first. Onboard it like you would your best marketing intern—feed it your brand DNA, guide it with context, and ask better questions.
The result? Copy that resonates, strategies that convert, and campaigns that feel authentically yours.
Because at the end of the day, marketers who train ChatGPT get 10x better results.
Samuel Alabi — Marketing Efficiency Expert, helps CEOs and marketing teams get more from less. My three signature offers—The Marketing Fix, Marketing Clarity Program, and Efficiency Playbooks—fix systems, coach teams, and deliver plug-and-play playbooks so you can scale without chaos. Visit samuelalabi.com and check my Selar store for resources https://selar.com/m/SamuelAlabi
