By 
By: Nana Theresa Timothy
Casablanca, Morocco – January 12 — The World Advanced Manufacturing & Future Mobility Exhibition (WAM Morocco) makes its debut in Casablanca from 20 to 22 January, positioning itself as the region’s first Industry 4.0–focused platform dedicated to advanced and intelligent manufacturing, future mobility, industrial innovation and supply-chain transformation. Designed to connect Morocco’s industrial ecosystem with the world’s leading technology and manufacturing players, the event accelerates investment, technology adoption and cross-border collaboration across Africa and global markets.
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Strong Global and Regional Partnerships Drive the Event
Organised by KAOUN International (DWTC), WAM Morocco is delivered in close partnership with a powerful network of regional and international stakeholders, including MSC Pro, CDD, UM6P, Advantage Austria and Der Mittelstand. BVMW (Germany), uniting public and private sector leaders to drive tangible Industry 4.0 transformation across borders.
Positioning Morocco as an Industrial Growth Accelerator
Trixie LohMirmand, CEO of KAOUN International, said:
“WAM Morocco is a strategic accelerator for Morocco and Africa’s rise in intelligent manufacturing and future mobility. By connecting global expertise with regional ambition, the event creates new pathways for investment, collaboration and next-generation industrial growth.”
Global Industry Leaders Confirm Confidence in Morocco
This first edition highlights the growing confidence of international manufacturers in Morocco’s industrial future. With 100+ participating companies from 18+ countries—spanning Morocco, Nigeria, Switzerland, Austria, Spain, Germany, Hong Kong, Vietnam and Saudi Arabia—WAM Morocco unites global leaders including Schneider Electric, SAP, Engie, Sumitomo Corporation, Zoho, Rockwell Automation, Hitachi, Vigel and Vivo Energy.
A spokesperson from Schneider Electric shared:
“Intelligent manufacturing is reshaping global industries, and Morocco is emerging as a place where this transformation can accelerate at scale. As the energy technology partner of every industry, business and home, our participation at WAM Morocco reinforces our commitment to supporting the industrial ecosystem with the technologies, expertise and collaboration needed to build the factories of the future.”
Ambitious Conference Agenda Focused on Industrial Transformation
At the heart of the event, the conference delivers the most ambitious debut agenda for industrial transformation in the region, featuring three days of programming, four core themes, eight key sectors, over 60 hours of content and 60+ global expert speakers across two dedicated stages.
Key topics include data centres for future-ready industries, global capital flows into smart manufacturing, green manufacturing, future freight mobility and transport, alongside strategic discussions on industrial infrastructure sovereignty, AI factories, large-scale decarbonisation and energy transition.
World-Class Speakers from Government, Industry and Finance
WAM Morocco convenes top decision-makers from government, industry and finance. Confirmed speakers include Dr. Mehdi Snène, Chief AI Officer, United Nations (Switzerland); Kashifu Inuwa Abdullahi, CCIE, Director-General, NITDA (Nigeria); Dr. Ghita Mezzour, Former Minister of Digital Transition and Administrative Reform (Morocco); Khalid Safir, Director General, Groupe CDG (Morocco); and Yasmina Lahlou, Executive Director, Bank of Africa Group (Morocco).
The event also marks the first speaking appearance in Morocco of several global leaders, including Fatou Haidara (UNIDO, Austria), Alain Sanchez (Fortinet, France), Maxime de Bonrepos (ENGIE, France) and Isaac Chetrit (Blazie Holdings, USA), underscoring its international calibre.
Startups, Innovation and the Supernova Challenge
WAM Morocco will showcase a strong line-up of international startups, including Xane.ai (India) and Dinabi (Spain), supported by an Invest India country pavilion designed to fast-track cross-border industrial innovation.
This is further reinforced by the Supernova Challenge, a flagship industrial pitch competition offering a USD 10,000 cash prize and a live platform where Africa’s most disruptive manufacturing startups connect directly with investors, scale partners and industry leaders.
Connecting Global Capital to Advanced Manufacturing
The programme brings together over 100 global investors managing more than USD 50 billion in assets under management across 20+ countries. Leading investor networks such as Alex Angels (Egypt) will connect with institutional players including AMIC (MENA), Harvard Consulting (USA) and Bpifrance, accelerating capital deployment into advanced manufacturing and next-generation mobility.
Powered by the GITEX Africa Technology Ecosystem
In association with GITEX Africa, WAM Morocco leverages one of the world’s most influential technology ecosystems, positioning Morocco as a continental epicentre for Industry 4.0 and advanced industrial transformation.
Event Dates and Registration
WAM Morocco takes place in Casablanca from 20 to 22 January. Industry leaders, innovators and investors are invited to be part of the region’s defining platform for advanced manufacturing.
To register, click here
