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Strategic Acquisition Unites Travel, Events, and Lifestyle in One Digital Ecosystem
Wakanow Group, Africa’s leading travel tech company, has officially acquired NairaBox, a fast-growing Nigerian lifestyle and entertainment platform. The acquisition marks a bold step toward diversifying Wakanow’s portfolio. It also reflects its commitment to innovation, customer experience, and growth beyond the traditional travel sector.
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With this move, Wakanow is positioning itself at the intersection of travel, lifestyle, and entertainment. This gives users access to event tickets, cinema bookings, and lifestyle experiences through a unified digital ecosystem.
Enhancing the Customer Journey: From Travel to Culture
NairaBox is widely recognized for its seamless platform that allows users to access and engage with concerts, movies, live events, and lifestyle activities. By integrating NairaBox into its broader ecosystem, Wakanow will offer consumers a comprehensive experience that goes beyond destination booking—blending travel, entertainment, and local culture under one digital roof.
“We see tremendous opportunity in the intersection of travel and entertainment,” said Bayo Adedeji, Group CEO of Wakanow. “This acquisition allows us to offer richer, more meaningful experiences to our customers—not just where they go, but how they live and engage with the world around them.”
Adedeji emphasized that entertainment and lifestyle are natural extensions of Wakanow’s core business. The acquisition will not only enhance customer value but also tap into evolving consumer trends across Africa.
Leadership Continuity and Strategic Integration
To ensure a smooth transition, Ugochukwu Jay Chikezie, CEO of NairaBox, will continue in his role. Additionally, Oluwatobi Samuel Andero, formerly with Oracle Experiential Marketing, has been appointed as Head of Business at NairaBox to support the next phase of growth.
“Joining forces with Wakanow marks an exciting new chapter for NairaBox,” said Chikezie. “Together, we’re creating a future where access to unforgettable experiences—whether across cities or continents—becomes simpler, smarter, and more connected.”
Wakanow Group: Redefining the Travel Tech Landscape
This acquisition strengthens Wakanow Group’s expanding brand portfolio, which already includes:
- Wakanow.com
- Onburd.com
- Kalabash54
- Rommde.com
- Pointview
- Trip Merchant Travels
With this latest move, Wakanow continues to evolve into a diversified travel and lifestyle powerhouse, redefining what a travel tech company can be in Africa. By integrating technology, lifestyle, and entertainment, the company is building a seamless digital environment that caters to the full spectrum of modern African consumer experiences.
