By 
As the official Global Partner of the TotalEnergies CAF Africa Cup of Nations (AFCON) Morocco 2025, TECNO extended the tournament excitement far beyond the pitch through its innovative Technology Carnival.
RELATED: TECNO deploys AI pop-up stores and Fan Zones across Morocco for AFCON 2025 experience
Running until January 18, 2026, the initiative merged football, technology, and community with immersive offline watching parties and retail activations across Africa.
Immersive Watching Parties: Where Football Meets AI Innovation
Across North and Sub-Saharan Africa, TECNO hosted vibrant fan gatherings featuring live match screenings, interactive games, and AI-powered demonstrations.
These events turned public spaces into hubs where fans could experience TECNO’s AI ecosystem firsthand, exploring how smartphone technology enhances match analysis, content creation, and real-time engagement.
AFCON-Themed Retail Experiences Drive Daily Engagement
Parallel to the watch parties, TECNO launched extensive AFCON retail activations in stores continent-wide. Shoppers participated through:
- Cashback promotions and lucky draws on devices like the POP 10, SPARK 40, and CAMON 40
- Interactive AI match analysis stations
- “Rank Your Own AFCON Team” challenges
- Localized games and giveaways via TECNO Points Mall
These efforts integrated tournament excitement into daily consumer routines, keeping fans connected throughout AFCON.
AI as a Companion for a More Participatory Football Culture
The Technology Carnival reflected TECNO’s vision of using AI not as a distant tool, but as an intuitive companion that deepens fan engagement.
By activating in stadiums, retail spaces, and communities, TECNO reinforced its role in making AFCON 2025 a shared, interactive, and emotionally resonant cultural celebration powered by technology.
