By 
Tamam Finance deploys TrafficGuard’s Mobile App solution for real-time ad fraud prevention, ensuring high-quality app installations and $120,000 in budget efficiency gains.
Protecting Mobile Growth Through Fraud-Free Attribution
Tamam Finance, a leading digital financial services provider, has strengthened its mobile growth strategy by deploying TrafficGuard to safeguard attribution integrity and eliminate mobile advertising fraud.
RELATED: Sports betting operators unaware 44% of their website Google paid traffic is invalid – TrafficGuard
By implementing TrafficGuard’s Mobile App fraud prevention solution, Tamam—working alongside global media agency partner OMD MENA—gained real-time control over mobile attribution quality, enabling smarter media investment decisions and driving measurable performance gains.
$120,000 in Projected Annual Media Efficiency Gains
With clean and reliable attribution signals, Tamam was able to redirect media spend toward genuine, incremental performance. This optimisation is projected to deliver US$120,000 in annual media efficiency improvements. Ultimately, it is reinforcing the business case for proactive mobile fraud prevention in fintech marketing.
TrafficGuard’s analysis revealed that up to 66% of Tamam’s app installs were potentially invalid or misattributed. This helped to highlight the scale of mobile ad fraud risks and the urgent need for advanced controls.
End-to-End Fraud Prevention Across the Install Journey
TrafficGuard’s solution was deployed across the full mobile attribution funnel—at click level, install level, and post-attribution level—to prevent fraudulent clicks, impressions, and installs from ever reaching Tamam’s mobile measurement partner (MMP).
This approach enabled Tamam and OMD MENA to:
- Block invalid traffic at the earliest interaction points
- Improve the accuracy of MMP attribution data
- Protect mobile app budgets from wasted spend
- Build a more secure and transparent mobile advertising environment for future growth
Industry Voices on the Importance of Clean Attribution
“Mobile ad fraud prevention has become increasingly critical for fintech growth teams. Fraudulent installs and misattributed conversions drain budgets and distort optimisation signals, said Mathew Ratty, CEO of TrafficGuard.
By deploying TrafficGuard’s Mobile App solution, Tamam and OMD MENA are blocking invalid traffic across the full install journey. They are also ensuring their campaigns drive real users and genuine growth.
Tamam Finance: A Digital Finance Pioneer in Saudi Arabia
Tamam Finance is the first company in Saudi Arabia to be licensed by the Saudi Central Bank to provide fully digital financial solutions. The company offers Shari’a-compliant instant financing of up to 50,000 Saudi Riyals. This is delivered through a fast, secure, and fully digital platform tailored to individual users.
“When user acquisition decisions are grounded in verified attribution data, optimisation becomes significantly more effective. With TrafficGuard validating installs and filtering invalid traffic, we can trust our MMP data, sharpen budget allocation, and drive sustainable growth,” said Thamer Almuhaysin, Digital Marketing Manager at Tamam.
TrafficGuard Expands Global Footprint
TrafficGuard is a multi-award-winning platform trusted by thousands of global brands across finance, eCommerce, travel, and gaming.
In February, the company expanded its operations in the United States as part of a strong global growth pipeline. It plans to scale its regional teams and help brands confidently grow advertising performance by eliminating non-genuine and non-incremental traffic.
