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Tag: Ad

Report

Instagram ad audience grows to 1.64b, 420m more than TikTok’s ad reach

Instagram has come a long way since its early days. In just over a decade, it became the third-largest social media app globally ...
By ITEdgeNewsDecember 6, 20230
Report

Global influencer ad spending to grow by 55% and top $48B by 2027

Although people have started losing trust in influencers, brands and companies are still spending heavily on this type of marketing, pushing the entire ...
By ITEdgeNewsOctober 16, 20230
News

IBM launches ad campaign to introduce AI platform for businesses

IBM has launched the first ad campaign to formally introduce watsonx, the company’s next generation enterprise-focused artificial intelligence and data platform. Global business leaders remain ...
By ITEdgeNewsAugust 31, 20230
TikTok
Report

TikTok ad revenue surged 155% in a year; 4x more than Apple`s and 7x more than Amazon`s

While TikTok might have lost the title of the fastest-growing social media platform, the short-form video app remains the top place for marketers ...
By ITEdgeNewsJuly 18, 20230
News

Ad spending in Metaverse to hit $1.98b; 264% rise in next 5 years

According to a recent BanklessTimes.com data presentation, American businesses are set to increase their Metaverse Ad budgets from $0.53B to $1.93B between 2023 and 2028. That represents ...
By ITEdgeNewsJune 24, 20230
News

Digital advertising spend lost to fraud to reach $68b globally in 2022

A new Juniper Research study has found that the value of digital advertising spend lost to fraud will reach $68 billion globally in 2022; rising ...
By ITEdgeNewsFebruary 21, 20220

ALL EVENTS

DATA CENTER EURASIA _7Th–10Th October 2026

Events

All Events

GLOBAL STARTUP & ENTREPRENEURSHIP SUMMIT-
September 21-25, 2026

Africa Tech Summit

Global AI Show

ICBM Training

NCC

AI Expo Africa

GISEC GLOBAL _16–18 September 2026

Technology Picks

  • FirstMobile: How to install and register for FirstBank’s mobile app

    May 15, 2026
  • White Paper: How virtual reality can transform Nigeria’s oil & gas industry

    February 13, 2026
  • Chinese AI startup DeepSeek shakes global markets, triggering historic $1 trillion tech sell-off

    January 28, 2025
  • Carbonex

    What do satellites have to do with climate change and sustainability?

    August 11, 2024
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Editorial

  • Digital Economy Outlook Q2 2026 IT Edge News.Africa

    EDITORIAL –  The $1 trillion imperative: Why Nigeria’s digital economy needs law, not just innovation

    July 21, 2026
  • Digital Economy Outlook Q2 2026 IT Edge News.Africa

    Nigeria’s Digital Economy Outlook Q2 2026: Regulation, Resilience and the Race to a $1 Trillion Economy

    July 16, 2026

Upcoming Events

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    Global trading show meetup to unite traders for smarter market insights and collaboration

    July 8, 2026
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    HackJos 2026 to transform Nigerian agriculture through innovation

    June 24, 2026
  3. Event

    AI EVERYTHING KENYA X GITEX KENYA:Kenya hosts east Africa’s biggest AI summit in Nairobi

    May 13, 2026

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