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Safaricom and NSE Bring Stock Trading to Mobile Phones
Safaricom, in partnership with the Nairobi Securities Exchange (NSE), has launched Ziidi Trader. The new digital platform integrated into the M-PESA app allows Kenyans to buy and sell listed shares directly from their mobile phones.
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For millions of Kenyans, this marks a major milestone in expanding access to Kenya’s capital markets. It leverages M-PESA’s nationwide reach to make equity investing more accessible, secure and user-friendly for millions of customers.
Regulated, Secure Access to Capital Markets
Ziidi Trader operates under the oversight of the Capital Markets Authority (CMA), ensuring investor protection, transparency and market integrity. The platform also promotes informed, long-term investing through clear disclosures and built-in investor education.
By embedding NSE trading within the M-PESA ecosystem, Ziidi Trader simplifies the investment journey, enabling users buy and sell shares. They can track portfolios, access market insights and diversify into corporate bonds. All within a single digital environment.
Building on the Ziidi Investment Platform
The new offering represents the latest phase in Safaricom’s evolving Ziidi Investment Platform. The journey began with Ziidi MMF, which encouraged disciplined saving and investment. It was followed by Ziidi Shariah, designed to offer inclusive, Shariah-compliant investment options.
With Ziidi Trader, Safaricom is extending this vision further, opening up stock market participation through a simple, fully digital experience tailored to everyday Kenyans.
President Ruto Calls for Mass Participation in Share Ownership
Kenya’s President, William Ruto, used the launch to urge citizens to embrace mobile-based investing as a pathway to legitimate wealth creation.
He said the initiative is designed to bring ordinary workers into formal investment spaces that were previously out of reach. Ruto warned against confusing illegal activities with genuine opportunities available through the stock market.
According to the President, limited access in the past prevented many Kenyans from participating in share trading, leaving them excluded from structured wealth-building channels.
Safaricom: Extending M-PESA’s Impact to Wealth Creation
Safaricom CEO Peter Ndegwa described Ziidi Trader as a transformative step in financial inclusion.
“For eighteen years, M-PESA has transformed how Kenyans live, work and do business. Today, in partnership with the NSE, we are extending that impact to how our customers build and grow their wealth—making investing simple, convenient and accessible to everyone, everywhere,” he said.
NSE Targets Broader Investor Participation
NSE CEO Frank Mwiti said the partnership with Safaricom will help bring the stock market closer to everyday Kenyans, both locally and in the diaspora.
“By making NSE trading available through M-PESA, we are making it easier for more people to invest and play an active role in Kenya’s economic growth,” he said.
How Ziidi Trader Works
Ziidi Trader is accessible via the M-PESA App under the Financial Services tab. After accepting the terms and conditions, users can begin investing from as little as a single share. The platform also allows customers to invest in corporate bonds, offering additional portfolio diversification options.
Driving Financial Literacy and Digital Inclusion
Ziidi Trader aligns with Safaricom’s broader smartphone adoption and digitisation agenda, while complementing the NSE’s efforts to modernise market access and promote investment education. The platform is expected to evolve further, accommodating more players across Kenya’s investment ecosystem.
Now live on the M-PESA app, Ziidi Trader offers millions of Kenyans a modern, reliable and fully digital gateway to participate in the country’s economic growth—reinforcing Safaricom’s commitment to long-term financial wellness and inclusive wealth creation.
