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Customer Experience, Real-Time Decisions and Fraud Detection Lead the Gains
Large organisations across the United States and Europe are already recording significant returns on their investments in data streaming, according to a new research report by Conduktor, the intelligent data hub for streaming data and artificial intelligence.
RELATED: Data streaming becomes critical for AI, but quality, privacy and scaling challenges slow adoption
The study surveyed 200 senior IT and data executives from companies with annual revenues of $50 million and above, revealing that data streaming has become a critical driver of business performance in today’s real-time digital economy.
Top Business Benefits of Data Streaming
Respondents identified three main areas where data streaming is delivering the greatest impact:
- Enhancing customer experience through faster, more personalised digital services
- Improving real-time decision-making and organisational responsiveness
- Detecting and preventing fraud and security threats
Beyond these, organisations also reported gains in:
- Operational optimisation, including supply chain and logistics efficiency
- Automation of business processes and workflows
- Reduced operational costs through faster issue detection and resolution
Together, these benefits underline why data streaming is fast becoming a strategic technology investment for large enterprises.
Integration Remains the Biggest Challenge
Despite the value being realised, the report highlights major operational and technical hurdles.
A significant 86 per cent of respondents said they struggle with integrating multiple data streaming platforms across their organisations. Even more concerning, 98 per cent expressed fears of losing access to valuable data when consolidating or migrating between streaming systems.
These challenges point to growing complexity as enterprises expand their real-time data infrastructures without a unified control framework.
How Organisations Can Reduce Data Loss Risks
Conduktor advises companies to adopt a cross-functional approach when consolidating or operating multiple data streaming platforms, involving three key teams from the outset:
1. Governance Teams
To ensure that data lineage, ownership, contracts, monitoring frameworks, and documentation are preserved throughout platform transitions.
2. Platform Engineering Teams
To build technical bridges—such as proxies, dual writes, and shadow consumers—during migration, maintaining business continuity and data availability.
3. Security Teams
To oversee Identity and Access Management (IAM), Role-Based Access Control (RBAC), and Attribute-Based Access Control (ABAC), alongside firewall rules and approval workflows.
Why Unified Control Is Now Critical
Nicolas Orban, CEO of Conduktor, warned that organisations risk losing valuable data due to a combination of factors, including:
- Connectivity gaps caused by networking or security constraints
- Changing data schemas and quality rules
- Missing metadata and contextual information during migrations
- Declining trust in the performance and security of new platforms
“Without a common control plane, the spread of streaming platforms can quickly create chaos,” Orban said.
“With Conduktor, organisations unify operational data into one platform for full visibility and control, significantly improving IT productivity.”
Global Market for Data Streaming on a Fast Growth Path
The strategic importance of data streaming is further underscored by market projections. According to Dataintelo, the global market for streaming data processing system software was valued at about $9.5 billion in 2023 and is expected to reach nearly $23.8 billion by 2032.
This represents a compound annual growth rate (CAGR) of 10.8 per cent, driven largely by surging demand for real-time data processing across industries.
Dataintelo attributes this growth to the exponential increase in data generated from:
- Social media platforms
- Internet of Things (IoT) devices
- Enterprise applications and digital systems
Why Data Streaming Is Becoming Mission-Critical
As organisations race to become more agile, secure, and customer-centric, data streaming is emerging as a foundational technology for digital transformation. However, experts warn that without proper governance, integration strategies, and security frameworks, the same technology that delivers speed and insight could also introduce significant operational risk.
The Conduktor study makes one thing clear: the future belongs to enterprises that can manage real-time data at scale—without losing control of it.
