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The Prism Project delivers critical solutions for managing deepfakes and synthetic identity risks in landmark report. Comprehensive report offers vendor-neutral analysis empowering public and private sectors enterprises to fortify digital identity in the age of GenAI fraud.
Generative AI has officially weaponized identity fraud — and most organizations are dangerously unprepared. The Prism Project has just released its latest market intelligence: The Deepfake and Synthetic Identity Prism Report.
This landmark analysis delivers:
- The most comprehensive, vendor-neutral breakdown of deepfake and synthetic identity threats.
- Actionable threat frameworks and countermeasures for enterprises and governments.
- In-depth profiles of 200+ vendors developing AI-fraud detection and defense technologies.
Founder Maxine Most calls it “a wake-up call for every organization undergoing digital transformation.”
The Prism Project, a leading market intelligence and research initiative powered by Acuity Market Intelligence, released its latest publication: The Deepfake and Synthetic Identity Prism Report. As the sixth installment in the acclaimed Prism Series, the report delivers practical frameworks, expert guidance, and vendor-neutral evaluations that help organizations build stronger, more resilient digital identity ecosystems in an era of accelerating AI innovation.
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As generative AI transforms the identity landscape, deepfakes and synthetic identities present complex, evolving challenges. Rather than fueling fear, The Prism Project focuses on solutions—providing actionable insights that help enterprises, governments, and solution providers stay ahead of emerging threats while protecting privacy, trust, and business integrity.
“While AI-driven threats are real, we believe the industry has powerful tools to address them,” said Maxine Most, Founder of The Prism Project.
“This report arms organizations with the frameworks, intelligence, and practical strategies they need to proactively strengthen identity systems, maintain public trust, and support safe digital transformation.”
Key Insights and Solutions Offered
- Practical Primer on Biometric Digital Identity: A plain-language guide to understanding the fundamentals of biometrics, deepfakes, and synthetic identity technology.
- Threat Framework & Mitigation Strategies: Comprehensive taxonomy of threat types paired with clear, actionable countermeasures and solution pathways.
- The Prism Identity Hierarchy: A unique model that helps organizations understand where vulnerabilities exist—and how to reinforce critical identity layers.\
- Industry-Specific Guidance: Targeted analysis addressing financial services, government, healthcare, travel, hospitality, crypto, gaming, retail, ecommerce, gig economy, and more.
- Independent Vendor Intelligence: In-depth evaluations of 200+ companies providing and integrating cutting-edge AI fraud detection, biometric security, and identity verification technology and solutions.
An Actionable Resource for Decision-Makers
The Deepfake and Synthetic Identity Prism Report is designed as a practical reference for executives, policymakers, security leaders, and technology providers. The list covers actors who are actively building privacy-forward, human-centric digital identity systems. It also lays the foundation for upcoming Prism Project publications on Privacy & Compliance (September 2025) and the 2025 Biometric Digital Identity Flagship Report (November 2025).
Download the full report for free.
A Model for Industry Collaboration
The Prism Project is supported by a global network of digital identity innovators. All of them committed to advancing secure, inclusive, and scalable identity solutions. Our 2025 sponsors include: Accura Scan, Anonybit, AuthenticID, Aware, Coresound AI, Daon, DuckDuckGoose AI, FIDO Alliance. Others are ID Dataweb, Ideem, IDEMIA, Identity Week, ID R&D, ID Tech, iiDENTIFii, iProov, KYC AML Guide, Kantara Initiative, Keyless, Mitek. The list also include OVD Kinegram, Panini, Paravision, Peak IDV, Persona, Secure Technology Alliance, Veriff, Wicket, and ZeroBiometrics.
Trusted Independence
While sponsors gain visibility, The Prism Project maintains full independence and objectivity. All research, evaluations, and vendor assessments are conducted free from commercial influence. This help to ensure readers receive unbiased, transparent market intelligence.
