By 
Morocco is reaffirming its status as a continental tech powerhouse, setting the stage for the third edition of GITEX AFRICA Morocco, the largest tech and startup event in Africa, taking place in Marrakech from 14–16 April 2025.
RELATED: ATCON joins Federation of African Digital Businesses as pioneer member at GITEX AFRICA
Held under the High Patronage of His Majesty King Mohammed VI, the event is hosted by the Ministry of Digital Transition and Administration Reform in collaboration with the Digital Development Agency (ADD) and organized by KAOUN International, the global event agency of Dubai World Trade Centre.
With over 45,000 participants from 130+ countries, 1,450+ exhibitors, and representation from emerging tech markets such as Gabon, Niger, Zambia, Belgium, Switzerland, and Uzbekistan, GITEX AFRICA 2025 will spotlight Africa’s accelerating digital economy, with a central focus on AI, innovation, investment, and digital leadership.
“This global showcase of African digital talent reflects Morocco’s commitment to becoming a regional digital hub,” said Amal El Fallah Seghrouchni, Minister of Digital Transition and Administration Reform. “It aligns with the Royal vision of nurturing digital skills, building responsible digital culture, and advancing robust tech infrastructure.”
Driving Africa’s Innovation Agenda
According to Mohammed Drissi Melyani, Director General of ADD, the event goes beyond a technology exhibition.
“GITEX AFRICA Morocco is a landmark event blending innovation, research, investment, and policy. Africa is no longer just consuming technology—it’s shaping it,” he emphasized.
Trixie LohMirmand, CEO of KAOUN International, noted that this edition will accelerate Africa’s entry into the AI-powered era, unlocking new opportunities for growth.
“GITEX AFRICA is a convergence point for global tech enablers, equipping African stakeholders to lead the digital transition,” she added.
A Catalyst for Startup Growth and Tech Investment
As African startup funding rebounds past $2 billion, global investors are turning toward the continent’s innovation hubs. The European Innovation Council (EIC) and the International Finance Corporation (IFC) will both host innovation showcases, with IFC spotlighting 10 startups under its SheWins Africa programme.
More than 350 investors from 35 countries, representing over $200 billion in assets, including AFRICINVEST, Techstars, and Ventures Platform, are expected to engage in 1,500+ B2B meetings, eyeing the next unicorns of African tech.
Showcasing Africa’s Next Big Ideas
Event highlights include:
-
Wave Mobile Money’s Awa Gueye featured in a headline fireside chat
-
Supernova Challenge – Africa’s top early-stage startup competition
-
Morocco 200, a globalisation program for Moroccan startups
-
A dynamic startup showcase floor, bridging global innovation leaders with Africa’s disruptors
Global Tech Giants to Debut in Marrakech
Tech heavyweights like Cisco, Ericsson, Nokia, Salesforce, and China Mobile will make their debut, seeking partnerships and showcasing their latest technologies. The event also hosts Saudi Made and Presight (G42 Group), demonstrating robust Middle Eastern participation.
Broadening Horizons: From AI to Agritech
The 2025 edition expands beyond traditional tech verticals to embrace mobility, energy transition, agritech, sports tech, and edutech, positioning GITEX AFRICA Morocco as the central pillar of Africa’s digital transformation journey.
With backing from top institutional partners including ANRT, OCP, Royal Air Maroc, ONCF, ONDA, AMDIE, ONMT, and CGEM, GITEX AFRICA Morocco is poised to elevate African innovation to new global heights.
