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The Mobile Ecosystem Forum (MEF), the global trade body and independent voice of the mobile ecosystem, has today announced the strategic expansion of its leadership team with the appointment of four highly respected industry veterans: Tim Green as Product Director, ID & Data; Valentina Ferrari as Chief Operating Officer (COO); Pamela Clark-Dickson as Principal Analyst, Business Messaging; and Guillermo Escofet as Programme Director, Direct Carrier Billing & Payments.
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These appointments underscore MEF’s commitment to driving innovation, fostering collaboration, and addressing critical industry challenges across identity, data, mobile payments, and enterprise communications.
“We are incredibly excited to welcome Tim, Valentina, Pamela, and Guillermo to the MEF team,” said Dario Betti, CEO of MEF. “Their collective expertise, deep industry knowledge, and proven leadership will be instrumental as we continue to expand our global initiatives, deliver impactful events, and champion a secure and thriving mobile ecosystem for our members.
“This is a significant moment for MEF, reinforcing our capacity to lead and innovate in a rapidly evolving landscape. Tim will support us on Identity and Data, Guillermo and Valentina will give even more energy and insight to our Direct Carrier Billing, Content & Payments groups, and Pamela brings the broader view on Enterprise Communications to MEF. We are thrilled that these experts have chosen to work with MEF.”
Meet the new MEF leaders
Tim Green, Product Director, ID & Data: Having collaborated extensively with MEF for many years, Tim now officially joins as Product Director for ID & Data. With a distinguished career focused on digital identity and data solutions, Tim will lead MEF’s efforts in these crucial areas, driving initiatives that promote secure and privacy-preserving data exchange and identity verification within the mobile ecosystem.
“I’m delighted to formalise my long-standing collaboration with MEF and contribute to shaping the future of ID and data within the mobile industry. The opportunities for secure and innovative solutions are immense – and now is the time to ensure we are making the most of those opportunities while at the same time protecting consumers’ data and identity. Together, as an industry, we can build greater trust in mobile.” explained Green.
Valentina Ferrari, Chief Operating Officer (COO): Valentina brings a wealth of experience in direct carrier billing (DCB), content, and payments. Her extensive background will be pivotal in optimizing MEF’s operational strategies and supporting the organisation’s growth, particularly in the dynamic mobile payments sector.
“Joining MEF as COO is an exciting new chapter. My goal is to bring focus and execution to MEF’s strategy, connecting members across regions and verticals, and helping to shape a trusted and sustainable mobile ecosystem for the future. I am eager to leverage my broad expertise across content, payments, DCB and advertising to ensure MEF delivers real impact and tangible value to its members.” said Ferrari.
Pamela Clark-Dickson, Principal Analyst, Business Messaging: Pamela was previously Principal Analyst for Advanced Messaging & Communication at OMDIA, where she created their Messaging Practice. Her insights will be crucial in guiding MEF’s work on how businesses leverage mobile channels for communication, engagement, and service delivery, can ensure best practices and innovation.
“I am thrilled to join MEF and contribute to the vital area of enterprise communications. The mobile channel is more critical than ever for businesses, and I look forward to collaborating with MEF members to explore new frontiers and drive impactful strategies in this space.”
Guillermo Escofet, Programme Director, DCB & Payments: Widely recognised as a leading analyst in direct carrier billing and payments, Guillermo Escofet joins MEF from OMDIA. His unparalleled analytical depth will significantly bolster MEF’s research, insights, and strategic direction in the DCB and mobile payments arena.
“Having followed MEF’s work for many years, I am excited to now be a part of the team as Programme Director for DCB & Payments. I look forward to bringing my analytical perspective to MEF’s initiatives and helping to shape the future of mobile payments globally.”
These strategic hires reflect MEF’s ongoing commitment to providing value and expert insight to its members while helping to drive positive change across the global mobile ecosystem.
