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LG Transforms Ikeja City Mall into a Hub of Tech and Lifestyle Fun
LG Electronics Nigeria turned Ikeja City Mall into a vibrant centre of innovation and entertainment on December 6 and 7, hosting the LG Festival of Colours—a two-day lifestyle and technology experience that brought together families, tech enthusiasts, and lifestyle lovers.
The event delivered an immersive blend of smart technology, interactive entertainment, and festive energy, reinforcing LG’s commitment to making innovation both accessible and enjoyable for Nigerian consumers.
A Colourful Showcase of Smart Living Solutions
Throughout the festival, the mall was transformed into a lively playground featuring interactive product zones, live demonstrations, and hands-on experiences that showcased LG’s latest range of smart TVs, home appliances, and connected living solutions.
Visitors explored how LG continues to merge cutting-edge technology with modern design, helping families experience smarter, more stylish, and more convenient living.
MoodUp Appliances Steal the Spotlight
A major highlight of the Festival of Colours was the spotlight on LG’s MoodUp Refrigerator and Washing Machine, two products that perfectly reflected the event’s vibrant theme.
The MoodUp Refrigerator, with its customisable colour panels and smart connectivity, demonstrated how everyday appliances can double as lifestyle statements—bringing personality and flair into modern homes.
Meanwhile, LG’s Washing Machine impressed guests with its seamless blend of innovation and convenience, reinforcing the brand’s promise of reliable and intelligent home solutions for Nigerian households.
Together, these appliances illustrated LG’s belief that technology should not only perform but also inspire and delight.
LG: Creating Experiences, Not Just Electronics
Speaking at the event, Paul Mba, Head of Corporate Marketing at LG Electronics Nigeria, said the festival was designed to redefine how consumers connect with technology.
“At LG, we don’t just make electronics—we create experiences. The Festival of Colours shows that our products are built for how people live today: stylish, fast, smart, and reliable.”
Family Fun, Games, and Festive Giveaways
Beyond product showcases, the festival delivered a full spectrum of entertainment, including:
- Creative painting stations for children
- Interactive games for families
- Exclusive giveaways and shopping deals
The lively atmosphere turned Ikeja City Mall into a festive hotspot, attracting families, friends, and content creators who came to experience technology in a fun and relaxed setting.
Making Technology Fun and Accessible
Doris Onwuagba, Head of Digital Marketing at LG Electronics Nigeria, emphasised the brand’s goal of breaking down barriers between consumers and innovation.
“Our aim was simple—to make technology fun and accessible. From the energy and smiles throughout the weekend, it’s clear we delivered not just information, but memorable moments.”
A Celebration of Innovation and Community
More than a product exhibition, the LG Festival of Colours stood as a celebration of lifestyle, creativity, and community spirit. It demonstrated that technology can be engaging, inspiring, and joyful—far beyond the showroom floor.
By transforming everyday tech into a shared experience, LG once again proved its leadership in connecting innovation with real-life moments, bringing colour, excitement, and smart living to Lagos.
