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Eskimi Introduces DeepContext for Smarter Brand Strategies
Eskimi, a global creative and media technology platform, has announced the launch of DeepContext, an AI-powered contextual advertising solution that enables advertisers in Nigeria and beyond to build and activate client-specific brand strategies.
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The tool leverages artificial intelligence (AI) to understand the meaning behind online content, provide real-time website monitoring, and support nearly all world languages. With this, advertisers in Nigeria and across emerging markets can access advanced contextual targeting capabilities once reserved for mature digital ecosystems.
Building Authentic and Scalable Advertising Campaigns
Marcel Sandoval, Chief Product Officer at Eskimi, explained that DeepContext addresses the challenges advertisers face in navigating diverse cultural, linguistic, and digital environments.
“DeepContext opens the door for brands to build more authentic strategies and activate them at scale. It ensures campaigns remain relevant in real time, regardless of the market,” Sandoval said.
Through brand blueprints—strategic guidelines or briefs—agencies and advertisers can define how their brands should be represented in digital environments. The platform then automatically evaluates and classifies ad placements based on alignment with the blueprint, ensuring more precise brand positioning.
Beyond Keywords: Smarter Contextual Targeting
Unlike standard keyword analysis, DeepContext evaluates full-page content, including tone, sentiment, and themes. This ensures that ads are placed in the most relevant digital spaces, enhancing brand safety and reducing false ad blocks.
The platform also delivers:
- Real-time insights and transparent reasoning for ad placements.
- Smarter brand safety tools to protect advertisers without compromising reach.
- Ongoing website monitoring to identify new, relevant pages instantly.
Why Contextual Advertising Matters for Nigeria’s Digital Economy
Contextual advertising is becoming increasingly vital as advertisers seek to move beyond intrusive behavioral targeting. By focusing on the current context of a webpage or content, contextual ads align naturally with user intent, creating a seamless and more engaging experience.
Sandoval emphasized that this shift benefits both brands and consumers:
“Contextual advertising improves engagement and relevance. It allows advertisers to deliver campaigns that feel helpful, not disruptive.”
