By 
Raising a business can seem like a forthright undertaking, and it can be misleadingly simple on paper. However, once you start to research into the heart of the matter, you realize that any business model requires some deep thought before you can scale it.
RELATED: Amazon will discover e-Commerce in Africa not a tea party
The pandemic has been both a bane and boon, for e-commerce businesses worldwide. While it’s promoted and onboarded new shoppers to the habit of shopping online – it’s also attracted massive competition from new players entering the market. In a service-based business, however, special considerations must be made. So, what can you do to grow a business while keeping your niche in a crowded market?
6 Tips to Scale Brands Globally
Assil Dayri a multiple agency owner & director of AMD Consulting Group shared his top content piece to grow any e-commerce business and here’s what he had to say during Kinza Dubai 2K22, an intercontinental forum for Affiliated Marketers
“Sharing some of my growth strategies aligned with key activities to scale your brand and acquire more customers. These strategies have been proven to help scale brands to up to $100k per month”
– CEO, AMD Consulting Group.
- LEVERAGE & TEST NEW CHANNELS
Each generation/demographic group have their own preferences.
TikTok going from 55 million users in 2018 to 1 billion users last year – fastest growing.
Pinterest – fashion, home decor and more niches thrive. High potential for organic traffic – 30% increase seen.
- DON’T BE DEPENDENT ON ADS, CREATE AN ECOSYSTEM
Not sustainable, think about long-term opportunities Affiliate program – work with platforms and find the right partners to grow
Work with Micro influencers on a revenue share model
SEO, Blogs, Backlinks – rank in Google and drive more traffic
- WORK ON ANALYTICS, CRO & DATA
Understand how your audience behaves, where they click, the bounce rate, etc
Increase the value you get out of each visitor with CRO – upsells, email list, conversion
Performance & data from paid channels – CPM, CPA, ROAS and more.
- DON’T UNDERESTIMATE THE POWER OF CONTENT
Consistency when it comes to posting content on social media.
Provide value to your customers, show them how you can help them solve a problem
Recycle content & country-specific account strategy.
- UPSELLS, CROSS-SELLS & DISCOUNTS TO INCREASE CART VALUE
Offer a better product or upgrade.
Research and test complimentary products to understand what people want.
Volume orders with discounts or recurring purchase offer
- EMAIL MARKETING SHOULD BE AN ENTIRE PART OF YOUR SALES STRATEGY
Investing money to get people to buy and leave their information – no risk
Increase customer engagement & loyalty – send offers, new products and more.
Always try to remind the customers of your brand
