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A new study by Juniper Research has revealed that the subscription economy is set to grow by 67% over the next five years, rising from $722 billion in 2025 to more than $1.2 trillion by 2030.
RELATED: Subscription Economy to reach $275B globally in 2022, says Juniper Research
The report, Subscription Economy Market: 2025-2030, identifies digital video services as the leading driver, expected to account for over 33% of global subscription spending by 2030. An extract from the report, Subscription Economy Market: 2025-2030, is available as a free download.
Mobility-as-a-Service to Lead Subscription Growth
The study highlights Mobility-as-a-Service (MaaS) as the fastest-growing subscription model, with an anticipated 540% growth between 2025 and 2030. MaaS subscriptions allow users to access multimodal transport services through a single, seamless payment model.
Subscription Fatigue Demands Value & Innovation
Despite the rapid growth, the report warns of subscription fatigue among consumers. Nick Maynard, VP of Fintech Market Research at Juniper Research, emphasized that raising prices or relying solely on ad-supported hybrid models is not sustainable.
“Providers must deliver distinctive value to retain customers. Failure to innovate risks alienating already weary consumers,” Maynard explained.
Bundling and Flexible Management to Reduce Churn
The research stresses that subscription bundling and flexible subscription management will be key strategies for reducing churn and boosting customer satisfaction.
Bundling offers users a single view of multiple services, while flexible management gives them control over renewals, cancellations, and payment options.
“As the number of subscriptions increases, managing them becomes a challenge. Without innovative solutions, third-party apps will take over subscription management from providers,” Maynard added.
Comprehensive Market Analysis
The Juniper Research market suite delivers the most extensive analysis of the subscription economy to date. It provides forecasts across 61 countries, with over 71,500 data points spanning five years.
The report also includes a Competitor Leaderboard and insights into future market opportunities. Download a free sample.
