Black Friday may be over but the ecommerce site competition is not. E-commerce sites are failing to meet the basic standards when it comes to SEO; a new white paper has revealed that 60% of e-commerce sites are failing Google’s performance tests. A statistic not to be ignored as 53% of site visitors will leave if a site takes longer than 3 seconds to load*, costing online business revenue with every failure.

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The report, which includes insights from a study of 24,681 Ecommerce Domains, from  Ecommerce SEO agency Reboot Online went on to reveal that 73% of sites contained broken or outdated internal links. This figure is alarmingly high as ensuring links are working should be part of general webpage housekeeping.

In order to help SMEs get ahead using SEO and take on the household name brands, Reboot, is hosting the first in a series of webinars on Wednesday 6th December at 2:00 PM – 2:30 PM (GMT) and invites your readers. The webinar will go into detail outlining the report’s findings and breaking down differences in problems SMEs and large businesses face with their current SEO practices.


Led by Oliver Sissons, SEO Director at Reboot, the Atomic Insight Webinars, will outline the white paper reports findings in depth, going into detail and enabling SMEs to power their 2024 onsite SEO strategy.

The 30-minute research-based session aims to appeal to ambitious e-commerce brands looking to learn what technical and on-site SEO strategies and approaches the top e-commerce players are using to grow their online sales.

Key takeaways attendees should expect include: 


How to improve your e-commerce websites technical and on-site SEO performance

  • Actionable tips on improving:

    • Speed and performance

    • Thin and duplicate content issues

    • Internal and external linking strategies

    • User experience (UX) and E-E-A-T signals

  • How to leverage user-generated content (UGC) to build a competitive moat and drive SEO growth

  • Q&A with the study authors and technical SEO experts from Reboot

To sign up to the webinar and read more about the white paper please visit: https://www.linkedin.com/events/poweringyour2024onsiteseostrate7127224267858939904/theater/.

Oliver Sissons, SEO Director at Reboot said: “Our analysis generated a number of unique insights that we’ve already passed on to our ecommerce clients to help improve their SEO performance, and others looking to grow their ecommerce business will find opportunities spanning technical, on-site, and off-site SEO within our data.

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