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Business

Meta, Amazon, and TikTok introduce AI tools for Ads, but UGC-driven authenticity remains key to conversion

Meta’s New AI Ad Tools Fail to Bring Authenticity to Advertising– While UGC Market Is Expected to Grow 29.4% Annually by 2030. Meta ...
By ITEdgeNewsNovember 6, 20240
Business

Five-year spending on podcast ads hits over $15 billion

Podcasts have become immensely popular over the past years, drawing millions of users worldwide. Today, the global podcast user base has swelled to more ...
By ITEdgeNewsOctober 22, 20240
Average time spent on social media
Report

Average CPM of social media ads dropped by 30% year-over-year

Over the past five years, brands and companies have spent $800bn on social media ads. With two-thirds of Gen Zers and almost half ...
By ITEdgeNewsNovember 9, 20230
Average time spent on social media
General

Brands spent a whopping $673B on social media ads in 5 years

With 75% of Gen Zers and almost half of Millennials making purchasing decisions influenced by social media ads, it`s no wonder brands and ...
By ITEdgeNewsMay 22, 20230
Features

How SMEs can take advantage of social media advertising for scalability

By Emmanuel Otori For every company out there, there is an in depth goal to increase her market share in both the local ...
By ITEdgeNewsNovember 25, 20220
OLX interswitch
News

OLX partners Interswitch for better user experience

By Anthony Emeka Nwosu OLX, Nigeria’s online classifieds  site  based in Lagos, has announced that users can now pay for its premium services, ...
By ITEdgeNewsJuly 18, 20170

Events

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Fintech Revolution Summit 2025

AI Expo Africa

Future Banks Summit & Awards 2025

CX & Loyalty Summit & Awards Mena 2025

Technology Picks

  • Chinese AI startup DeepSeek shakes global markets, triggering historic $1 trillion tech sell-off

    January 28, 2025
  • Carbonex

    What do satellites have to do with climate change and sustainability?

    August 11, 2024
  • Securing critical infrastructure: The radical possibilities of facial recognition systems

    August 9, 2024
  • TECH TIPS: Taming Group Chats with WhatsApp’s ‘Mute’ Feature

    March 4, 2024
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Editorial

  • ATCON warns of imminent telecom blackout in Lagos and Ogun amid severe diesel crisis

    February 23, 2025
  • Nigeria’s Digital Transformation

    Unlocking Nigeria’s Digital DNA: The $18B potential for innovation and growth

    October 6, 2024

Upcoming Events

  1. Event

    50MVPs: Lagos hosts prestigious digital economy awards ceremony this week

    May 18, 2025
  2. Event

    Gov Alia named among Nigeria’s 50 Most Valuable Personalities in Digital Economy 2025 – Driving Benue’s tech revolution

    May 18, 2025
  3. Event

    Nigeria powers the next fintech evolution

    May 13, 2025

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