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Tag: Ad

Report

Instagram ad audience grows to 1.64b, 420m more than TikTok’s ad reach

Instagram has come a long way since its early days. In just over a decade, it became the third-largest social media app globally ...
By ITEdgeNewsDecember 6, 20230
Report

Global influencer ad spending to grow by 55% and top $48B by 2027

Although people have started losing trust in influencers, brands and companies are still spending heavily on this type of marketing, pushing the entire ...
By ITEdgeNewsOctober 16, 20230
News

IBM launches ad campaign to introduce AI platform for businesses

IBM has launched the first ad campaign to formally introduce watsonx, the company’s next generation enterprise-focused artificial intelligence and data platform. Global business leaders remain ...
By ITEdgeNewsAugust 31, 20230
TikTok
Report

TikTok ad revenue surged 155% in a year; 4x more than Apple`s and 7x more than Amazon`s

While TikTok might have lost the title of the fastest-growing social media platform, the short-form video app remains the top place for marketers ...
By ITEdgeNewsJuly 18, 20230
News

Ad spending in Metaverse to hit $1.98b; 264% rise in next 5 years

According to a recent BanklessTimes.com data presentation, American businesses are set to increase their Metaverse Ad budgets from $0.53B to $1.93B between 2023 and 2028. That represents ...
By ITEdgeNewsJune 24, 20230
News

Digital advertising spend lost to fraud to reach $68b globally in 2022

A new Juniper Research study has found that the value of digital advertising spend lost to fraud will reach $68 billion globally in 2022; rising ...
By ITEdgeNewsFebruary 21, 20220

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    January 28, 2025
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    What do satellites have to do with climate change and sustainability?

    August 11, 2024
  • Securing critical infrastructure: The radical possibilities of facial recognition systems

    August 9, 2024
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    March 4, 2024
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  • ATCON warns of imminent telecom blackout in Lagos and Ogun amid severe diesel crisis

    February 23, 2025
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    Unlocking Nigeria’s Digital DNA: The $18B potential for innovation and growth

    October 6, 2024

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    May 18, 2025
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    Nigeria powers the next fintech evolution

    May 13, 2025

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