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Tag: Ad

Report

Instagram ad audience grows to 1.64b, 420m more than TikTok’s ad reach

Instagram has come a long way since its early days. In just over a decade, it became the third-largest social media app globally ...
By ITEdgeNewsDecember 6, 20230
Report

Global influencer ad spending to grow by 55% and top $48B by 2027

Although people have started losing trust in influencers, brands and companies are still spending heavily on this type of marketing, pushing the entire ...
By ITEdgeNewsOctober 16, 20230
News

IBM launches ad campaign to introduce AI platform for businesses

IBM has launched the first ad campaign to formally introduce watsonx, the company’s next generation enterprise-focused artificial intelligence and data platform. Global business leaders remain ...
By ITEdgeNewsAugust 31, 20230
TikTok
Report

TikTok ad revenue surged 155% in a year; 4x more than Apple`s and 7x more than Amazon`s

While TikTok might have lost the title of the fastest-growing social media platform, the short-form video app remains the top place for marketers ...
By ITEdgeNewsJuly 18, 20230
News

Ad spending in Metaverse to hit $1.98b; 264% rise in next 5 years

According to a recent BanklessTimes.com data presentation, American businesses are set to increase their Metaverse Ad budgets from $0.53B to $1.93B between 2023 and 2028. That represents ...
By ITEdgeNewsJune 24, 20230
News

Digital advertising spend lost to fraud to reach $68b globally in 2022

A new Juniper Research study has found that the value of digital advertising spend lost to fraud will reach $68 billion globally in 2022; rising ...
By ITEdgeNewsFebruary 21, 20220

Events

All Events

 FirstBank 2025 Agric and Export Expo-19th August

GITEX Nigeria (3rd-4th September)

The European Humanoid Robots Summit (17th-18th November)

AI Expo Africa

FIN-Web Conference and AI Expo 2025(October 1st-3rd, 2025)

GISEC GLOBAL _5Th–7Th May 2026

Technology Picks

  • Chinese AI startup DeepSeek shakes global markets, triggering historic $1 trillion tech sell-off

    January 28, 2025
  • Carbonex

    What do satellites have to do with climate change and sustainability?

    August 11, 2024
  • Securing critical infrastructure: The radical possibilities of facial recognition systems

    August 9, 2024
  • TECH TIPS: Taming Group Chats with WhatsApp’s ‘Mute’ Feature

    March 4, 2024
  • Instagram
  • Facebook
  • Twitter
  • LinkedIn

Editorial

  • ATCON warns of imminent telecom blackout in Lagos and Ogun amid severe diesel crisis

    February 23, 2025
  • Nigeria’s Digital Transformation

    Unlocking Nigeria’s Digital DNA: The $18B potential for innovation and growth

    October 6, 2024

Upcoming Events

  1. Event

    ProdFest 2025: Building the future of tech, web3, and innovation in Africa

    August 25, 2025
  2. Event

    Top tech brands power Nigeria’s $1T 2030 vision at West Africa’s biggest tech, AI & startup event

    August 22, 2025
  3. Event

    Connected Banking Summit 2025 – Ethiopia Leads the Way in Digital Inclusion

    August 19, 2025

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